Marketing and fan experiences are intentional activities that our sports industry needs to tap into to grow bigger and larger. There are games that try at this and have tapped into this, but they could do even more with the potential they have. Adam Silver, NBA commissioner, “In this age, the term ‘engagement’ has developed several meanings. For fans, it is no longer about what they see on the pitch or on the court; it’s also what they see off it, and quite often online.”

If you are ever traveling or relocating to the USA, food should be one of the things you are ready to relearn, as you have to adjust to the American taste buds. Something most Africans do, is to bring dry portions of that food they can’t live without. I always carry my Bushera, enkombe, daddies, groundnuts, and supreme posho.

I arrived in Kampala during the evening rush hour. The taxi was headed to the taxi park downtown, so I didn’t have to go all that far since we passed through Kireka, and I would connect to Kira from there. We stopped opposite the Total Petrol Station (that busy junction) and began the process of offloading all my luggage and chicken. A man appeared from nowhere and imposed himself as the porter of the stage. I vividly told him off, “Ssebo, ndeka!”

Nothing prepares you for this adulthood phase, where our bodies start to feel things we can’t explain and medical bills become part of our budgets.

Once the school year started, the basketball year started. Unfortunately, I was still recovering from my right leg ACL surgery and wasn't cleared to play. Fast forward, once I was cleared to play, I tore my left ACL. My life crushed. I didn't have a great roommate or a close friend. I felt lonely. I was then less of a crybaby, but I felt like I was one of God's forgotten kids. 

So I asked him, “Why did you leave?” He told me about the stories of juju in the league. The funniest story was during a heated-up final game series where the opponents were believed to have smeared some form of juju at the entrance to the arena. When his team was tipped off, they were all mandated to enter the arena through a window. I laughed so hard at the superstitious idea.